Sales & Marketing Executive

About this role

We are seeking a results-driven Marketing & Sales Executive to support the growth of our programmes, products and services through student recruitment, direct sales, corporate business development, digital marketing and institutional partnerships. The Marketing & Sales Executive will be responsible for identifying and developing new business opportunities and converting prospects into student enrolments, product sales, corporate training contracts and productive institutional relationships. This is a performance-oriented position suitable for someone who is comfortable prospecting for business, approaching potential clients, following up leads, making sales presentations and working toward measurable sales targets.

Responsibilities

• Key Roles and Responsibilities
• 1. Student Recruitment and Enrolment
• • Market professional programmes including CPA and CTA to prospective students through online and offline channels.
• • Follow up prospective students through telephone calls, WhatsApp, email and other approved channels until enrolment.
• • Conduct outreach to universities, workplaces and professional communities to generate student leads.
• • Support student referral and ambassador programmes.
• • Maintain proper records of student leads, follow-ups, conversions and enrolments.
• 2. Sales of Study Materials and Learning Products
• • Promote and sell study textbooks, revision kits and other learning materials.
• • Identify and recruit bookstores, universities, training centres and other potential distributors and resellers.
• • Follow up previous customers and promote relevant new editions, bundles and complementary learning materials.
• • Track product sales and provide regular reports on sales performance.
• 3. Corporate Training and Business Development
• • Identify and approach companies, NGOs, government institutions and other organisations that may require corporate training.
• • Contact relevant decision-makers and introduce Apex's corporate training solutions.
• • Arrange meetings with prospective corporate clients and support the identification of their training needs.
• • Prepare, submit and follow up quotations and corporate training proposals.
• • Maintain relationships with corporate clients to generate repeat business, referrals and additional opportunities.
• 4. Digital Marketing and Online Programme Promotion
• • Promote Apex's programmes, products and digital learning solutions through appropriate online channels.
• • Create and coordinate marketing content for courses, study materials and promotional campaigns.
• • Support lead-generation campaigns through social media, WhatsApp, email and other digital channels.
• • Follow up and convert digital enquiries into qualified prospects and paying customers.
• • Monitor campaign performance and customer feedback to help improve future marketing activities.
• 5. Institutional Partnerships and Market Development
• • Identify and approach universities, employers, professional bodies, NGOs, student associations and other potential institutional partners.
• • Arrange meetings and present appropriate Apex partnership opportunities.
• • Prepare and follow up institutional and partnership proposals.
• • Work with partners to generate student enrolments, training opportunities, product sales and referrals.
• • Maintain productive relationships with institutional partners and report on opportunities generated.
• 6. Accounting Software Sales & Business Solutions
• • Market and sell accounting software solutions including NuruBooks, QuickBooks and Tally to individuals, SMEs, NGOs, companies and other organisations.
• • Identify and approach prospective clients that require accounting software, bookkeeping automation or improved financial management systems.
• • Conduct product demonstrations and advise prospective clients on suitable accounting software solutions based on their business needs.
• • Follow up quotations, proposals and prospective clients to secure software sales, installation and implementation assignments.
• • Coordinate accounting software installation, setup and user training for both individual and corporate clients.

Requirements

• • A Bachelor's degree or Diploma in Marketing, Business Administration, Sales, Commerce or a related field.
• • Previous experience in sales, marketing, business development or customer acquisition will be an added advantage.
• • Good understanding of digital marketing and social-media platforms.
• • Ability to communicate professionally with individuals, businesses and institutions.
• • Ability to prepare professional emails, proposals and reports.
• • Good computer skills, including the ability to use common office and online business tools.

Required Skills